How To Use Instagram Story Highlight Covers To Expand Your Brand
instagram highlight icons

Instagram Stories Highlights are a great tool that many people completely forget about, but will pump up your IG page professionally!

Your IG highlights are front-and-center on your Instagram profile, which makes them the perfect way for people to discover what you and your brand is all about!

So, in the post I will cover exactly how to add highlight covers to your IG and will offer some FREE ones I made to get you started!

  1. What Are Instagram Story Highlights

    Unlike regular Instagram Stories that disappear after 24 hours, Instagram Stories Highlights can live on your profile permanently.

    These collections of your IG stories (old and new) are available for people to tap in to and watch any time
    .
    As you can see from Amy Porterfield’s IG account below, she has added branded IG Highlight story covers that live directly below her bio.Amy Porterfield highlight story


    Think of Instagram Highlights as quick trailers that people can look at and quickly get an idea of who you are and what is valuable to you.

  2. How to Use Instagram Stories Highlights:

    Before you can start sharing awesome Instagram Stories Highlights on your profile, you need to learn how to create them!

    The default for IG stories is that they disappear within 24 hours, but as long as you keep the auto-archiving feature turned on, you can save and re-share your very best Instagram Stories even after the 24-hour period has passed.

    To enable auto-archiving, head to your IG profile and do this:

    a. Open your settings.
    b. Tap on Privacy and Security, and then Story Controls.
    c. Toggle the Save to Archive option to on.

    Now your Instagram Stories will be automatically saved to your archive. You can view your archived posts by tapping the “clock” icon in the top-left corner of your Instagram profile.

  3. Create Your Instagram Stories Highlights

    Once your Instagram Stories Archive is set up, you can create your first Instagram Stories Highlight!

    Note: If you’ve just turned on your Instagram Stories Archive, only your stories posts from this time will be saved. 

    To create an Instagram Stories Highlight, go to your Instagram profile and on the down-arrow next to “Story Highlights” and then tap the “New” or “+” button.
    Next, select the Instagram Stories that you want to add to your highlight.

  4. Pick Your IG Cover Photos

    After you’ve selected your stories, you’ll be prompted to choose a title and select your cover photo.You can either choose a thumbnail from one of the stories in your highlight, OR you can upload a professionally branded cover photo… which is my recommendation!

    To help you easily create your own Instagram Stories Highlights covers, I am sharing Instagram Stories Highlights icons I created that you can use to brand your IG profile page.

    Just click on any of the Instagram Stories Highlight icons in my shop. They are all FREE (or pick your price), but if you would like something that is branded exactly to your business and don’t want to do them yourself, drop me a note here and I can make some just for you for a minimal fee!

    So get going… download some of mine, make your own, get creative and get ‘gramming!
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