If you ever want to know anything about anyone who is visiting your website, and of course you do, then Google Analytics is one of the basic SEO starting tools. Basically, no choice.
Google Analytics is designed to ping your website by adding a java code that drops a cookie on the users’ browser that records all user’s interactions on your website. Cool stuff.
Here is an example of what it looks like.
How to set up google analytics for a website?
The video tutorial is below, but if you aren’t in the mood to listen to my voice (which I can completely understand) here are four easy steps:
- Go to google.com/analytics and create an account
- Set up a property in your Analytics account. A property represents your website or app and is the collection point in Analytics for the data from your site or app.
- Set up a reporting view of your property. Views let you create filtered perspectives of your data; for example, all data except your company’s internal IP addresses, or all data associated with a specific sales region.
- Grab the tracking code and head on over to your website dashboard.
- In Settings find the Header and Footer plugin (previously installed) and add it into the top of the header sections.
FYI, Google is free which is why I love it, however some people find it a little clunky and confusing. If that is is the case try using Monster Insights for about $99 a year. Whatever is easiest for you as long as you are able to analyze your audience to make better decisions about your products and services!